This all started about 10 days ago in Florence, Italy.
And since then I have made some important choices about what brands I want to wear — and what brands I should not.
The brands I am choosing not to wear is roughly defined by this list:
- Dolce & Gabbani
- Louis Vuitton
- Tommy Hilfiger
- Armani sub-brands like Armani Exchange or Jeans
- Hugo Boss
Those brands have their own looks and feels: too young, too branded, too generic, too cheap, too old, too many logos etc.
I have nothing against those brands, and some of the clothing was very well made. But after several afternoons of browsing I am certain they are not what I want to wear just now.
The brands I am choosing as my “home brands” is better defined by this short, short list:-
- Giorgio Armani for clothes
- Prada for shoes
The key reasons behind these two choices are simple:
- Almost everything I saw at the Giorgio Armani shop was understated, muted, but still just looked and felt amazing. So many pieces I could have bought…
- I think that Prada makes the best shoes I ever saw in my life — just different thinking about how shoes should look.
The combination just feels right to me.
From now on, whenever I buy clothes, they will be from those brands, and those brands alone.
Whatever it costs and wherever I am, I will become Armani Man.