A New Robusto Briefcase from Louis Vuitton

The past week has been one of my biggest splurges yet, with several trips to Giorgio Armani and Prada. And the week culminated with the purchase of a new Robusto II briefcase at Louis Vuitton, value US$3,300.

Vuitton? Me? Have I lost my mind? What happened to the Giorgio Armani project? Fear not, gentle reader. My goals remain Giorgio Armani pure, and I will give a broad update on where that project is after the first six months in further posts next week.

With hand on heart I can say that I did not intend to shop at Louis Vuitton. But I have recently been searching for a new business briefcase, and I was looking for something that would see me through the rest of my career – another 10-20 years – and something that offered the same principles I am building through my Giorgio Armani wardrobe: elegant, stylish, timeless, with modern yet noticeably classic design.

And as I walked along Maximilianstrasse in Munich, one particular case in the window of Louis Vuitton kept catching my eye: a beautiful, simple, elegant case that seemed just right. This bag turned out to be the bigger Robusto III (three sleeves), but I was quickly informed of the Robusto I and II, and the II was simply gorgeous.

Even after careful inspection, and realization that I was unlikely to find a better case, I was still highly skeptical of purchasing from this brand. All the logos at Vuitton were a bit off-putting, not to mention the thronging, somewhat grabby customers – what looked like a mix of the offspring of Arab oil magnates, Russian oligarchs and 6’2″ Bayern Munich footballers. I returned 3 times to look again and again, never quite commiting.

But I honestly could not imagine a better quality briefcase, and after 48 hours reflection I am now the owner of a Robusto II Taiga (dark grey) in textured cow leather. It is possibly the most discreetly logo’d item in the entire Louis Vuitton range – if you are not looking for the logo you will not notice it, which for Vuitton is really saying something.

Quite funnily, as I arrived for the purchase, I was carrying bags from both Giorgio Armani and Prada (more on these trips in other reports), and the assistant – a charming young man – was most surprised that I was not noted on the customer list. This oversight was quickly corrected, and I was warmly welcomed into the marketing database of another luxury brand.

Taking the underground train home carrying a heavily-laden Louis Vuitton bag made me realize the power of this brand. I have never seen so many people looking at me in my life…

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