Where it all began for Prada: the original storefront in the Galleria in central Milan, now part of a much larger Prada store in the central internal piazza. Founded 100 years ago this year by brothers Mario and Martino Prada (hence the “fratelli” in the signage above), Prada remained a small company turning over less than $0.5M p.a. selling imported leather goods until grand-daughter Miuccia Prada took over in 1978, started listening to Patrizio Bertelli, and begain designing tote bags from ballistic nylon. Today Prada is publically traded on the Hong Kong Stock exchange, with >$2.5B in revenues, and as already discussed, quite acceptable profit margins. As part of the BAM project Prada is my choice for shoes only; I now own five pairs of Prada shoes, and one pair in particular is probably the most comfortable and stylish pair of shoes I ever owned.