Corso Venezia 37, Milan. Situated just off the edge of the quadrilatero della moda, this was the location of Giorgio Armani’s first “official” design office, setup in two rooms in this building in 1973 when Armani was already 39 years old, and partially financed by selling a second-hand VW. While at this point there was no corporation – it was founded two years later – Giorgio Armani established this office and ultimately the company with his companion and business partner Sergio Galeotti. Galeotti ran the business end of the company during the early years of high growth and rapid success, until his untimely death in 1985. Most of the work carried out here was design consulting business for labels like Cerutti & Zegna, including runway styling, during which period Armani formed what was to become a recognizable house style. I find it interesting to see how such huge companies start out in life – the means and mechanisms applied to achieve success are often lessons that can be learned and re-applied in other circumstances.