The new Armani.com website

Screen Shot 2013-10-26 at 11.53.26

A long-overdue upgrade to the Armani.com website was just released in the last day or so, and it’s a good overhaul. The old site was long-in-the-tooth and quite tedious to navigate, but this one is fresh and contains a lot more interesting and easily accessible content; it looks like somebody at Armani has begun to sit up and take much more serious notice of the power of the internet to drive business. There are a lot of new features integrated, including the usual handful of social media links, very much more accessible catalogue and video content, and most important for me, a much improved store locator. The online store is more tightly integrated, again with more sophisticated graphics and video, but as usual the black label Giorgio Armani lines are not available on the internet. A very welcome change.

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