Typically I’m a bigger fan of the Fall/Winter styles, but this is a knockout Giorgio Armani collection for next summer. Numerous excellent, soft jackets, some with really outstanding lapel details and interesting gorges; pants that derive gently from the sportier FW2013 collection, and most importantly models who look like they can wear these clothes properly in the real world. There were even some shoes I really liked, which is unusual. Sometimes when you talk to Giorgio Armani boutique staff they will discuss which collections have been strong or weak sellers, but I can already see that SS2014 will be a popular direction, and I’ll personally be picking up several of these items. Awesome collection.
The show is over, the VIPs have been thanked and photographed snuggling with Giorgio Armani, and there’s just time for one final photocall to sum up the show and the look, before turning to the next show, the next season, the next look – and with the Armani Privé show on 22 January in Paris it’s not that far away…
It’s amazing to me just how quickly these shows pass by. I can imagine all the work that goes into creating each piece, and each one literally flashes past you in a few seconds. I must admit a while back I thought that people taking notes at these shows was a bit much, but now I can completely understand why they need to do that – you are looking at individual pieces, but also trying to spot themes and quirks, and they come at you very fast. But even from the 5th row you can see everything quite clearly – much more clearly than these photos show. It was a very nice show, congratulations on the new collection Mr Armani.
Some interesting new looks and details – beards and waxed moustaches (I shaved off a beard this morning – typical), ruby red velour pants, quilted smoking jackets, tightly tailored pants, a large number of manbags, and I think I even spotted some spats… it’s all very Sherlock Holmes, 1893 styles and colours brought up-to-date with new materials and cuts.
Last night an email from WordPress reminded me it was exactly one year ago yesterday I started this blog, and here I am one year and a lot of shopping and blogging later at what must be one of the world’s premiere live events for men’s style and fashion. I have to say I am giggling slightly to be here, and enjoying the experience immensely – thanks very much, once again, to Monica and Gianluca, as well as Roberto and Stefano in Florence for allowing me to come to this event. One year ago I just wanted to track progress of a fun little project, and now I’m here watching the absolute epitome of style and elegance in person, and thousands of people hit this journal each week to find out what’s going on. To say it is a bit startling is an understatement…
As the crowds start to gather outside the main entrance to Teatro Armani, and – I think – I’ve already spotted Christian Bale, aka Batman, who wore Giorgio Armani suits in the Bruce Wayne persona. The invitations are very cool, and contain an RFID chip – so even if you know what they look like, you can’t copy them.
Back in Milan for the second time in a month, staying on Via Voghera just 2 minutes from Via Bergonone. All seems very quiet outside the Giorgio Armani offices at about 8pm, but by tomorrow I can imagine those barriers will be pressed into heavy service as the crowds throng to the highlight runway of the entire fashion week. I was interested to see The Sartorialist is also in the area, on Via Tortona just around the corner. Make sure to follow the Twitter feed (on the right of this page) for quick updates during the day tomorrow. Should be fun.